The cost of spraying everyone

One message to ten thousand contacts feels efficient. It isn’t. Open rates collapse, unsubscribe rates spike, and Meta’s quality rating drops — which raises your message price and reduces your sending speed. Worse: the customers who would have bought get crowded out by the ones who didn’t want to hear from you.

What "interest" actually means

Interest is anything that signals what the customer cares about right now. Real signals come from the conversation itself, not from a survey:

  • Products they asked about in chat.
  • Categories they bought from in the last 90 days.
  • Whether they replied to the last campaign.
  • Where they are — Riyadh shoppers care about same-day delivery; Eastern Province ones don’t.

How to segment without engineers

In DutiesBook every conversation gets tags — manually by agents, or automatically by flows and AI classification. A few weeks in you have a list segmented like: "Asked about gold prices in last 30 days", "Bought baby formula in Q3", "Visited Riyadh store". Then you broadcast only to the segment that matters.

What good campaigns look like

  1. Narrow the audience — never blast more than the one segment that asked about this product line.
  2. Lead with the offer, not your branding. The customer scrolls fast.
  3. One call to action. Either reply, or click. Not both.
  4. Measure reply rate, not delivery. WhatsApp said the message reached the device — that’s not engagement.

How DutiesBook helps

Tag-based audience builder, scheduled broadcasts in AR + EN, opt-out compliance baked in, and a campaign report that shows reply rate, conversion rate, and revenue per segment. Get in touch and we’ll set up your first segmented campaign for free.